Premier League champions met with Far East backers last week.
And discussions held at Stamford Bridge, brokered by one of the world’s biggest agents, were based on a mega-money commercial deal that will help finance a new stadium.
Roman Abramovich is not looking to sell a stake in the Blues but having investors means the club will not rely totally on their owner’s funding.
It is understood that the businessmen from East Asia are willing to spend £500m to be part of the London club’s future at their new home.
They are prepared to invest in plans to redevelop the Bridge, then get their money paid back.
Red Rom has spent more than £1bn himself since buying Chelsea in 2003, with the club debt-free thanks to his wealth.
The new stadium is estimated to cost £500m and will be built on the same site as their current home.