DEPUTY Governor of Lagos State,
Dr. OlurantiAdebule has commended
FrieslandCampina WAMCO for her
Peak 456 healthy eating and lifestyle
initiative, which she said would
have a far-reaching effect on both the
physical and mental development of
the Nigerian child.
She said this in a goodwill
message delivered on her behalf
by the Permanent Secretary, Lagos
State Ministry of Education, Mrs.
AdebunmiAdekanye at the media
launch of the initiative held in Lagos
on Friday November 17.
“The future of every nation lies with
her children. No nation can achieve
greatness either economically or
politically without the children,
hence the need to ensure that children
especially at their early stage in life
are well nourished, healthy and
educated” Adebule said.
Nigeria’s leading dairy company,
FrieslandCampina WAMCO
launched the Peak 456 initiative
in partnership with the Nutrition
Society of Nigeria (NSN) to promote
healthy eating and exercise among
children in Nigeria aged four to six
years old.
The partnership is in line with the
FrieslandCampina WAMCO global
project tagged ‘Drink, Move and
Be Strong’ pre-school programme
that will engage and educate school
children on healthy eating and active
living.
Speaking during a media briefing
on the project, the Corporate
Affairs Director, FrieslandCampina
WAMCO, Ore Famurewa, disclosed
that the Nigerian version of the
programme is themed “Eating
Healthy and Staying Active.”
She noted that eating and lifestyle
habits are formed during childhood
and do last a lifetime. Hence, there
is a need to educate and support
children right from their formative
years in order to inculcate healthy
lifestyle and behavior among them.
“Our goal is to drive healthy
eating and active lifestyle habits by
educating Children from young age.
We realise it is important for children
to learn the benefits of good nutrition
and to develop healthy eating
habits. Schools are ideal for bringing
nutrition education to children at an
early age through qualified staff. It is
key to note that the sooner children
start making healthy choices, the
easier it becomes to keep up good
eating habits later in life.” Famurewa
said.
In recognition of the roles teachers
play in the development of children,
the Marketing Manager IFT,

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ZaturHassim, said “Teachers need to
be empowered with knowledge and
tools to pass on good healthy eating
and active lifestyle habits to their
pupils. FrieslandCampina WAMCO
implemented a teachers’ workshop to
equip pre-school and nursery teachers
with the right knowledge on child
nutrition.”
In line with this, the company gave
out Peak 456 toolkits to aid teachers in
their classrooms. Teachers were taught
the ‘Peak 456 Exercise Moves’ – a
simple exercise routine to the Peak 456
song. To aid easy access to information
on healthy eating and active lifestyle
tips, the Peak 456 exercise routine has
been made available on the brand’s
Facebook page.
Also speaking during the media
launch, the President of the Nutrition
Society of Nigeria (NSN), Dr.
Bartholomew Brai, who spoke through
a representative stated that
nutrition especially in young
children must be taken as a very
key component of their overall
development and stated the
need to ensure children ingest
all the five basic food groups.
“We must ensure our children
have an adequate diet by
including all the five food
groups in their diet every
day. Dairy is a commonly
overlooked food group,
yet dairy contains essential
nutrients that support your
child’s mental and physical
development” Brai said.
He urged government at all
levels to prioritize nutrition
by promoting a healthy
eating culture among children
while also commending
FrieslandCampina WAMCO
for the laudable Peak 456
programme.
FrieslandCampina WAMCO

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Nigeria PLC recommends children
between the ages four to six years
drink at least a glass of Peak 456 a day
to support their physical and mental
development.
FrieslandCampina WAMCO Nigeria
PLC has been a necessary part of
most Nigerian homes since 1954
through its iconic brand Peak Milk.
Our Company is a multinational
manufacturing company and an
affiliate of Royal FrieslandCampina
of The Netherlands, one of the largest
dairy cooperative in the world. We are
the makers of Peak, Three Crowns and
Friso brands of milk in Nigeria. Over
the years, FrieslandCampina WAMCO
has maintained leadership of the
Evaporated milk market with its Peak
brand. Guided by an inspiring mission,
Nourishing Nigeria with quality dairy
nutrition, we are unwavering in the
provision of quality, nutritious milk
products to Nigerians.
To further increase its local content
and support Federal Government’s
initiative to grow the Agriculture
sector, FrieslandCampina WAMCO
pioneered the Dairy Development
Program (DDP) in August 2010. This
is gradually developing into a full
national program as the Company
is dedicated to making the initiative
a success by ensuring the transfer
of Technology Know-How on milk
production to Nigerian farmers. The
Company plans to further train and
consult with farmers, with the support
of the Government.
FrieslandCampina WAMCO
Nigeria PLC will maintain its No. 1
position as the nation’s leading milk
manufacturing Company by investing
in its people, capacity expansion
projects and by being an excellent
corporate citizen.

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