The African Union Commission, AUC, in a meeting with the International Committee of AFRIMA last April expressed interest in four cities in Nigeria; Port Harcourt, Lagos, Uyo, and Calabar, to host the continental award which is billed to take place in Nigeria from November 13 to 15.
Organisers of the awards are currently neck deep in search for a host state for the forthcoming award which celebrates African talent.
A letter from the African Union invited the four states of Rivers, Lagos, Akwa Ibom and Cross Rivers to indicate interest in partnering with AFRIMA as the official host city of AFRIMA 2015.
The Commissioner for Social Affairs, African Union Commission, His Excellency, Dr. Mustapha Sidiki Kaloko, stated that “the main purpose of the partnership is to showcase the tourism and economic potentials of one of the great cities in Africa and promote its strengths to a global audience which in turn adds to the GDP of the state and the continent at large.”
Hosting AFRIMA presents a lot of benefits that would help in raising the continental and international profile of the host city. Some of the benefits are: long term investment and job creation; adoption of new benchmarks for city development; increased civic pride and community empowerment; increased tourism and publicity and ultimately an opportunity to tap into the millions of participants and followers of the growing African music.
According to Matlou Tsotetsi, Director of Sponsorship and Communication, AFRIMA, “the host city will be one that is willing to create value and deep brand equity not only for Nigerians, but Africans. It must have the most motivation to host AFRIMA in line with its values; have the strongest vision in tourism, culture and entertainment; have the most adequate facilities, surrounding infrastructure, security and tourist attraction to host the event and should have hosted successful events in the past that attracted both national and or global audiences.
‘‘AUC has taken interest in these states because they share in AFRIMA`s vision of promoting and preserving Africa`s rich culture. The 2015 edition of AFRIMA will be hosted in Nigeria after it won hosting rights above 13 other countries in 2013 to host the event for three years between 2014 and 2016. Nigeria has proved that it is capable of staging spectacular events after the 2014 AFRIMA was hosted in style in Lagos, in December, 2014,” she concluded.


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