Telecommunications services provider, Airtel Nigeria, has introduced a new service short code, which empowers customers to choose, activate or deactivate their Value Added Service, VAS, subscription at any point in time.
According to reports, this is the first of its kind in the telecoms industry, where customers are to dial a certain code provided by the company for them to choose from two options of either activating or deactivating a VAS or SMS service.
Speaking on the innovative service, the chief commercial officer, Airtel Nigeria, Ahmad Mokhles described the new offering as placing power back in the hands of consumers, adding that it would enable them to easily decide what services to enjoy on the smart phone network.
Mr. Mokhles explained that with the introduction of the service short code, Airtel as a customer-centric brand had yet again broken new grounds and also set another standard for the telecommunications industry in Nigeria.
“This simple-step service short code offers our customers ‘freedom of choice’ which ties with our commitment towards enriching the lives of Nigerians through the provision of exceptional service experience, driven by innovative products and services,” he said.

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