In what has come as a surprise to music lovers in Nigeria, Chief Executive Officer, CEO, of frontline record label, Chocolate City, Audu Maikori has announced his resignation as the CEO.
Making the announcement at the 2015 Nigerian Entertainment Conference, Maikori said: “At this point I have decided to step down as CEO of Chocolate City to allow for the younger generation to steer the ship. My resignation takes effect from June, but I won’t disclose who will take over from me until then.
“I have headed Chocolate City for the past 10 years and it has been the most amazing period of my life despite the many challenges that came with it. There were times, I would get home and wished I would not have to go to work the next day. Some other times, artistes will need money and even though unavailable, we still have to find a way.
According to him, the approach adopted by Chocolate City under his stewardship has led to the success story now being celebrated.
“At Chocolate City, we have adopted what I will like to call the “360 deal” approach. This caters for the artiste as a brand in totality and seeks to promote and better his craft, sales, management, endorsement as well as appeal to fans, rather than just sell his albums,” he said.
It is expected that the following weeks will witness widespread speculation in the industry as to who takes over from the astute businessman and entertainment mogul, especially with the likes of Jude “MI” Abaga, Ice Prince, Jesse Jagz and others, all masters in their own right.


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