One thing that is greatly affecting the Nigerian economy is the influx of substandard products into the market. The Standard Organization of Nigeria observed that over 85 percent of products in Nigeria are substandard. It means that the probability of buying an original and durable product from the market is 2/10.
Two main reasons why Nigerians patronize fake and substandard products are;
- Products are relatively cheap
- Buyers not being knowledgeable of the difference between the original and substandard products
In Nigeria of today, people no longer build homes that last as we used to know. Nowadays we build workshops instead and we now turn ourselves into apprentices, learning how to repair one item in the house or another.
Today, we find ourselves repairing doors, plumbing items, electrical appliances, bed, chairs, generator set, and so on. Why? Because we’ve opened up our country to inferior products all in the name of cheaper prices.
What we think we save today by buying inferior products, we spend tomorrow when those inferior products have to be repeatedly repaired or replaced with more inferior products. People no longer get value for their money.
As a result, we have numerous visitors like carpenters, electricians, plumbers, mechanics, bricklayers, painters, etc visiting our homes for one repair or the other because the value system in our society has depreciated drastically.
The question now is: where is the value system or rather where have the quality products gone to in Nigeria?
To play his part in flushing out substandard products in Nigeria and giving Nigerians the opportunity to afford genuine, original and durable products that can last up to 50 years and above, the MD/CEO of Emilinks Limited, Mr. Solomon E. Nwadiogbu a very patriotic Nigerian is standing his ground to see that fake and substandard products are totally eliminated in Nigeria.
As a result of this, he has started a campaign to eliminate fake and substandard products by crashing the prices of doors, wardrobes, and kitchens in Nigeria.
Speaking about the campaign, Mr. Nwadiogbu said that the motive behind this campaign is to give Nigerians the opportunity to afford genuine and durable furniture in their household that can last up to 50 years and above!
Through the ongoing complete your house promo, the company has crashed the prices of her premium quality products and is offering N1 Billion worth of discounts on the following product categories.
A 900mm x 2.1m hand-finished Emilinks wooden door now selling for between N150,000 and N120,000 instead of the usual N350,000.
Also, the bestselling solid wood flush door that is used in thousands of new homes across the country is now down from N110,000 to only N50,000, just like the Economic Flush Door which currently sells for N30,000 rather than N60,000.
The Emilinks made-in-Italy fire-rated door now selling at only N120,000.
The Emilinks Historic Armour Door was normally valued at N3m; now it is only N1m. This is remarkable because the Armour Door is made with galvanised steel and pure forest wood.
Similarly, all non-corroding, non-rusting Emilinks security doors that used to retail at N370,000 per unit are now available at N150,000 each.
Emilinks 3 meter kitchen formerly sold for N850,000 is now going for N200,000.
And the Emilinks wardrobes of 1.7m, 1.5m, 1m which were sold for N350,000 – N250,000 is now selling for N100,000 respectively.
Hurry now, come and name your price. All products are readily available for delivery nationwide!