Last Thursday, the Federal Government, obviously terrified by the burden of expectations on it, launched what is without doubt an exercise in propaganda. It is a social orientation campaign named “Change Begins With Me”. Introducing the campaign, the president said, “Our citizens must realise that the change they want to see begins with them.” And then, “Before you ask ‘where is the change they promised us’, you must first ask how far have I changed my ways, (sic) ‘what have I done to be part of the change for the greater good of society’.”
This is an audacious attempt to alter the definition of “Change” the APC proposed when it approached us in selling its beautiful ideas for Nigeria. The governing party’s idea of change has been widely archived, and it’s just impossible to convince the people that the change they promised isn’t creating three million jobs yearly, providing free meals for public primary school public, offering N5,000 stipends to unemployed youths, adopting social welfare programmes to cater for the poor, free maternal and children healthcare services, amongst similar visions, as laudable as they were popular.
This is why the definition recently provided by the president is a contradiction of what the APC told us, that it would lead the way to our redemption. The Change promised Nigerians was framed as institutional and systemic, not this grand campaign for exceptional individualism. The problem, as strongly believe, is not the person, not the Nigerian. It’s the institutions, stupid!, to creatively quote an exceptional American who also came to power chanting Change. Institutions aren’t made by people, they are made by rules, fair rules impartially administered, and hard to bend. That is the Change we were promised, it was the Change we expected and voted for, it is the Change that is demanded.
Have you ever paused to ponder why Nigerians beat traffic lights in Abuja but obey traffic rules in London? It’s because the UK institutions are strong. So, the change we anticipate must begin with institutions changing people. Telling some people that change begins with them is like telling a robber to stop stealing. No, you have to build a strong Police to change him, and strong social services so that petty theft for survival is diminished. Citizens are often only as good and as incorruptible as the country wants them to be, through its institutions.
An expatriate friend, an Australian, beats traffic lights in Abuja and he actually once described it as fun. He’ll never try it in his country. Why? It’s not patriotism. Words like “change begins with me” will never stop people from disobeying traffic rules. To achieve this, you need surveillance cameras and strong penalising institutions. Wait, why do you think Americans are afraid of evading tax? It’s the horror of having to deal with IRS. It’s not patriotism. Who’s afraid of FIRS? Definitely not the Nigerian big man who’s sure of his ability to make phone calls and get any case against him dropped! So, change should begin with the president addressing institutional lapses like those employment scams at CBN and FIRS, and apologising to the nation for condoning such nepotism.
Truth is, this “Change Begins With Me” campaign may only further give the President more excuses to skip electoral promises. He and his handlers will claim they failed to deliver as promised because the citizens didn’t change. Our president may go down in history as just another politician if he does not stick to the dream he promised which got him elected, with honest apologies or explanations where necessary. He’s to lead and inspire a generation by giving them a functional nation to strive to change their realities. Change begins with having stable power supply, equipped and upgraded hospitals, developed road infrastructure, rehabilitated schools, countered nepotism, defeated crony capitalism, etc.
Yes, you don’t need a witchdoctor to understand that the change promised by the APC means overturning our social conditions. Our people are hungry, forex is unstable, businesses are collapsing, and instead of changing their conditions, the government is shamelessly telling them that change begins with them. What the hungry citizens need isn’t an empty slogan, but a favourable socio-economy to stay alive and thrive in. To say #ChangeBeginsWithMe when inflation is on autopilot is an understating of the nation’s reality; a state-authorised insult. To deploy a slogan as facile and silly as #ChangeBeginsWIthMe in 2016 is an insult on the intelligence of even the dullest member of the Nigerian electorate. Change means an improvement in the quality and responsiveness of our institutions, and we will never let the President CHANGE the promised CHANGE!
If Nigerians had not changed, they wouldn’t have volunteered to campaign for Candidate Muhammadu Buhari who, addressing delegates at his party’s National Convention before the elections, said, “I can’t give you a pocketful of dollars or naira to purchase your support.” What he offered in place of dollars was a beautiful dream. In that dream, the people saw a Nigeria where they don’t need a “connection” anymore to secure a job. But that has not happened under his watch. This is why I suggested #ChangeAlongWithMe as a more sensible slogan elsewhere, because the president was elected to pave the way for the change by, for instance, installing functional streetlamps and establishing strong penalising institutions for citizens to obey traffic rules, and by stopping recruitment scams at our federal agencies for the citizens to get the sense and essence of a Nigeria without nepotism. Psychologists call these conditioning!
But the usual governmental praise-singers, in their serial bid to endorse the campaign, say its critics are ignorant, revealing their amusing misconception of civics. Some have written that Nigerians have a sense of entitlement. They miss, of course, embarrassingly, that Nigerians are not requesting effective institutional change from the president. We are demanding it as he promised. It’s our right, paid for in blood and votes, it is not a privilege to which entitlement and too much of entitlement can be attached.
Nigerians are waiting for the president to have them conditioned into what he wants them to be, possible only through his policies and actions. He has access to the public treasury and administrative machinery to shape the destiny of this nation. That the government is resorting to psychological propaganda to hoodwink Nigerians into embracing a contradiction of its promises and capabilities, is dispiriting. Change begins with action, and with the president not abdicating his responsibility to champion it. May God save
@gimbakakanda on Twitter


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  • Abah of Ipolo

    Kakanda, do read this again: “Institutions are made by rules, fair rules impartially administered, and hard to bend. That is the Change we were promised”. The issue is stake now is the part to played by the person who is expected to obey the rules. Must there be police presence or surveillance cameras before he obeys the rules? Capital NO! This is the gap the slogan addresses. Let’s get things right.