New Chivita 100% Limited Edition packs
featuring leading football stars, have been
generating buzz and a lot of excitement
from soccer fans, fruit juice consumers and
marketing communications observers’
across Nigeria. The packs have drawn
favourable reviews for their ability to
build affinity by creating an opportunity
for consumers to identify with renowned
football stars like Zlatan Ibrahimovic,
Paul Pogba, David De Gea and Anthony
Martial who know the importance of a
healthy and complete breakfast.
Introduced as part of the “Breakfast
with the Stars” campaign, the Chivita
100% Limited Edition packs are a great
way of encouraging a healthy lifestyle,
while providing inspiration to achieve
100% success. The Chivita 100% Limited
Edition packs seek to motivate, and
drive aspirational connection between
consumers and their favourite football
stars, as well as promote an active
lifestyle through a complete breakfast and
celebration of 100% achievement.
Sola Bamgboye, a dietician, stressed that
like many Nigerians, he is very passionate
about football. He noted that by bringing
renowned football icons to the breakfast
table, the Chivita 100% Limited Edition
packs are a fascinating way of maintaining
connection to the game whilst promoting
complete breakfast habits for individuals
and families.
“I always look forward to having my
glass of Chivita 100% every morning as
part of my complete breakfast diet because
of its immense nutritional benefits. Like
the football icons on the Chivita 100%
Limited Edition packs, we all strive for a
healthy lifestyle driven by preference for a
wholesome breakfast beverage choice. The
Limited Edition packs are an interesting
way of deepening that connection, so we
can stay inspired to achieve success like
these football stars,” he added.
For Chidi Nwani, a brand analyst with
Adage Marketing Consult, brands more
than ever before are making conscious
efforts to align with the aspirations of
“Consumers are attracted to brands that
deliver quality, creativity and excitement.
It fosters both physical and emotional
connection for consumers when brands
create unique and compelling brand
experiences like Chivita 100% Fruit Juice
has done by introducing the Limited
Edition packs as part of its “Breakfast
with the Stars” campaign. It is delightful
to see how the new packs showcase the
best of both worlds — the best soccer stars
in the world, as well as the best fruit juice
for a complete and healthy breakfast,” he
According to Chi Limited’s Head of
Marketing, Probal Bhattacharya, the
Chivita 100% Limited Edition packs have
elicited a lot of positive reviews not only
because it connects with the consumers
through football but also fits into their
lifestyle choices by being an indispensable
part of their healthy breakfast.
“These football stars are a source of
inspiration to millions of Nigerians, and it
is the dream of many football enthusiasts
to meet these stars. With the Chivita 100%
Limited Edition Packs, we have brought
excitement and smiles to the consumers
by bringing these stars closer to them,
while they share in their achievements
and enjoy complete breakfast moments
with them,” he noted.
Widely preferred as a healthy beverage
addition to breakfast, Chivita 100% is
made from real natural fruits with no
added sugar, no artificial colours and
no preservatives. It is ideal for healthconscious
consumers who desire a range
of refreshing and nourishing fruit choices
for a complete breakfast diet.
The Chivita 100% Limited Edition Packs
are available in 1Litre packs across its six
variants of Real Orange, Real Apple, Real
Pineapple, Red Grape, Orange Pineapple
and Orange Mango, and will be on the
market shelf till stocks last.

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