Consumer Protection Council, CPC, has introduced consumer education television programme to equip consumers with necessary skills for market interactions.
The Council, in a statement, disclosed that the new move is designed to raise the bar of consumer education for Nigerian consumers to assume their rightful kingship position in their interactions in the market-place.
The public enlightenment, which it said would rent the airwaves beginning from this week, would commence with the television programme on the network of the Nigerian Television Authority, NTA.
According to the Council, the programme, tagged Consumer Voice, will be broadcast by 8pm every Thursday.
The agency pointed out that the programme will weekly treat topical consumer issues, point out consumers’ rights and responsibilities as well as arm consumers with necessary skills for an informed consumption.
It could be recalled that the new leadership of the Council had on assumption of office about two years ago identified low consumer education as one of the causes of consumer lethargy in the country and has been introducing a number of initiatives to correct this.
To ensure the sustainability of the new effort, the Council was able to secure some support from an international development partner, the Ford Foundation to build an ultra modern audio visual studio within the premises of its headquarters in Abuja.


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