WEAK currencies in countries such as
Nigeria, Egypt and Turkey, among others
across the Middle East and Africa MEA
region have hampered the overall Personal
Computer, PC market resulting in an
annual decline of 10 percent, Nigerian Pilot
reports.
In a recent survey by International Data
Corporation IDC, it shows that Macroeconomic
improvements in Europe were
dampened by currency fluctuations and
political tensions in Central and Eastern Europe, Middle East and Africa CEMA with
the strong dollar leading to various price
increases in local currencies.
Nigerian Pilot gathered that PC shipments
in Europe, the Middle East, and Africa,
EMEA, reached 20.2 million units in the first
quarter of 2015 — a 7.7 percent decrease year
on year.
The firm which Researches on information
technology companies and markets said that
after a strong 2014, the market returned to a
decline as expected, with business renewals
decelerating after last year’s uplift prompted
by the end of Windows XP support.
It disclosed that the overall portable PCs
performed better than desktop thanks to
final shipments of the 15 inch portables
with Bing in Western Europe, WE and
some parts of the Central and Eastern
Europe, CEE. The portable PC declined by
3.6% and desktop PCs by 14%.
According to the survey, “Resulting
inventories across the different channels
appear high but represent a limited reason
for concern as the product values are low
and most products were purchased while
dollar rates were favorable.
“On the other hand, the deceleration in
the commercial market reflects the end of

renewal waves of 2014, when
growth was driven from one
side by the end of Windows XP
support in 1H2014 and from
the other by a refresh cycle of
old installed base in 2H2014.
“Consequently all three sub
regions posted a decline but
WE only contracted by 2%
while CEE declined by 23%
and MEA by 10%. Market
consolidation also seems to
be progressing further, with
the top two vendors gaining
significant market shares and
continuing their battle for
leadership in the region.”
Commenting, Associate
Director, IDC EMEA Personal
Computing, Chrystelle
Labesque, said, “The first
quarter of 2015 was a transition
period after strong renewals
in 2014. While there are some
expectations around the new
CPU platform and operating
systems to revive the market
in coming quarters, the strong
dollar will negatively impact
IT budgets as product prices in
local currencies have and will
increase further.
“Consumers and IT managers
will have to decide if they
postpone purchases or make
compromises on their choice or
amend their budgets.”
Also, Product manager, IDC
CEMA, Nikolina Jurisic, said
“The PC market in the CEE
region remains affected by the
devaluation of the local currency,
slowdown in the economy, high
inventory recorded in some
countries and the ongoing
turmoil in the Eastern part of the
region all affecting negatively IT
spending both in the consumer
and the commercial space.
“Within the CEE region,
the Czech Republic, Slovakia,
Romania and Hungary reported
strong double digit growth
thanks to the last sales-in push
of Bing PCs to the channel.
“The overall PC market in
the MEA region reported an
annual decline of 10%. The weak
currencies in countries such
as Nigeria, Egypt and Turkey,
among others across the region,
low oil prices, and political
tensions present in certain parts
of the region have badly affected
consumer spending.”


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