Diageo has announced notable gains in its improvement in water efficiency, reduction of carbon emissions and sourcing of local raw materials as the company now looks towards its ambitious 2020 targets and moves to an evaluation model based on impact rather than input.
Diageo, parent company of Guinness Nigeria Plc and the world’s leading premium drinks business has reported strong progress in its 2015 sustainability and responsibility targets with the publication of its 2015 Annual Report, which for the second year integrates its performance in this area alongside financial reporting.
Chief Executive, Ivan Menezes states: “We have a responsibility to create shared value, for our communities, our people and our shareholders. This enables our business to grow and I am extremely proud of our work in many areas, especially water stewardship with our ambitious Water Blueprint, our progress in local sourcing in Africa and our partnerships with NGOs, governments and other stakeholders with whom we work to create scale for our programmes. As we now move forward to our 2020 goals, with a focus on our long term impact, we will build on these successes to achieve even more.”
Key 2015 sustainability and responsibility achievements from the report include: “Year on year progress against all environmental, communities and responsible drinking targets for 2015.
“Achievement of 70 percent local sourcing target of 10 percent improvement in water efficiency; contributing to achievement of 30 percent improvement in water efficiency target.”
The 2020 targets are in line with the emerging UN Sustainable Development Goals to end poverty, protect the planet, and ensure prosperity for all, and focus on three key areas: Leadership in alcohol in society to create a positive role for alcohol in society through initiatives which impact misuse.
Recognising that impact is not limited to its owned sites, Diageo’s 2020 targets also reflect the need to better manage impact across the whole supply chain, and the importance of working in partnership, in order to create true scale for the many programmes and initiatives around the world.

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