Through the Master Bar Academy Programme, also known as MBA, Diageo, parent company of Guinness Nigeria Plc has kicked off its 2015 Master Bar Academy Programme in Nigeria.
Diageo aims to help Nigerian bartenders learn world class bartending techniques they need to build successful careers.
The programme also highlights viable career prospects bartending offers Nigerian youths who wish to pursue a career in the field.
The Master Bar Programme is the brainchild of Mark Barrett, Spirits Capability Manager for Diageo Africa, who created the academy after visiting bars and clubs in Africa and constantly getting the incorrect serve or bad service. To help address this skill gap in Africa, Diageo launched Africa’s largest bartending programme.
The Master Bar Academy, since its inception has helped to train more than 26,000 bartenders across 14 African countries.
Over one thousand Nigerian Bartenders have also been equipped with world class skills they need to improve their service and build successful careers as bartenders. As part of the programme, each bartender is enrolled in a three month course consisting of three modules covering core bartending themes like: customer service, the art of bartending, tools of the trade, bartender secrets, drink categories, spirit production, brand knowledge, perfect serves, counterfeit spotting, up selling and responsible serving.
“We are proud of the part we are playing to celebrate exceptional bartending skills. We are recognising our winner today, but at the same time, we are helping to build the skills of all participants. In the coming days, we look forward to giving more opportunities to an additional 1, 000 Nigerian bartenders”.
The overall winner of the MBA bartending competition, Michael Toriola, will be tutored to qualify and represent Nigeria at the World Class Bartending Competition which will holds in South Africa later this year.

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