DIAMOND Bank has raised the bar in Nigeria’s financial services sub-sector with the introduction of an online loan application platform that allows customers to request for a loan, monitor and receive automatic feedback on the approval process anywhere, anytime without hassles.
With this, the Bank has reaffirmed its commitment to continue to drive financial inclusion of the un(der)banked in the economy, and consolidated its revolutionary leadership role in the crusade for quality service delivery through digital innovations.
The new Diamond loan application is a convenient, hassle free application and it is not limited to Diamond customers only.
In a press release made available to media practitioners, the Bank stated that the online loan application platform is in line with its vision to be at the forefront of using technology to deliver quality customer service that goes “beyond banking”.
“With the introduction of the Diamond loan platform in this technology driven age, it will be unnecessary for an individual to leave the comfort of his or her home to visit a branch to apply for a loan. All they need to do is to visit the bank’s website: www.diamondbank.com to fill a loan application and monitor the approval process,” the Bank stated.
One of the key features of the online loan application platform is that one does not need to have an account with Diamond Bank before he/she can apply for a loan.
Ayona Trimnell, Head, Corporate Communications Division of Diamond Bank, stated that the digital transformation offers invaluable benefits and advantages to the customer, pointing that the new online loan platform is simple and user-friendly.
She said: “It gives the customer greater control of the loan application process because the customer is able to monitor the loan requests and the interactive loan calculator helps the customer to plan his/her monthly repayment. Also, the online loan platform provides access to information on personal and business loans”.
Diamond Bank’s digital initiative started in 2014, when it launched a major redesign of its website to promote more digital services for its customers and financial inclusion of the unbanked in Nigeria.
Since then, the Bank has maintained its leadership role in driving digital transformation in the financial services sub-sector, and this has led to a number of projects that have translated to rapid growth on the retail side. The Banks digital leadership in the financial services sub-sector gained ascendency in the last two years with its Diamond Mobile Apps usage increasing from 1.6 million to 5.1 million while volume increased from 1.26 billion to 5.5 billion year on year.
Since Diamond Bank’s incorporation in December 1990, the Bank has challenged the market environment by constantly introducing new products, innovative technology and setting new benchmarks in digital financial service delivery. Today, Diamond Bank is best placed to respond to changing lifestyles and is leading the digital transformation in response to these societal shifts.

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