Head, Retail Directorate of Diamond Bank Plc, Aisha Ahmad, has urged entrepreneurs of Micro, Small and Medium Enterprises, MSMEs to imbibe the values of financial discipline and strict corporate financial management in the running of their companies so as to sustain the rapid growth and development of the sector.
Speaking at the 58th edition of the Diamond Business Xpress Series held in Lagos, Ahmad noted that the only way MSMEs can scale the current economic headwinds and gain the confidence and active support of the financial services sub-sector is to manage and grow their finances by adhering strictly to high corporate standards.
According to her, financial stability and sustainable growth for entrepreneurs in MSME in the country would not achievable if standards of financial management are lowered, pointing out that most MSMEs are likely to have chronic financial problems when personal financial discipline is relegated. .
“The BusinessXpress Seminar is an initiative of Diamond Bank Plc which aims to cater for the business and financial well-being of our customers and indeed, interested players in the MSME sector of the economy. Sustainable growth and development of the sector largely depends on financial discipline and proper business management practices. When standards are not followed, problems are bound to come up and stifle the growth of the business,” she said.
Drawing from their personal experiences, resource persons took turns to shed light on the benefits of adhering to financial management principles and maintaining high standard of financial discipline.
For instance, the chief executive officer of Slot systems Limited, Nnamdi Ezeigbo, stated that bulding trust with target customers and business partners is a key factor in growing any business.
According to him, adapting to the changing business environment and ensuring that the taste and demand of the customer was met are very fundamental to sustainable business growth.
“One of the factors that we took very seriously while growing the Slot brand was the adaptability factor. For us, this simply means understanding our market, our operating environment and what exactly the consumers want at any particular time. You need to identify when consumers’ tastes change so as to address the attendant challenges,” he said.
Speaking in the same vein, MD/CEO, One Centre Providence, Ogechi Chuma-Otteh, stressed the importance of keeping a good working relationship with banking officers to enable easy access to useful information and financial products that will help to grow one’s business.
“Diamond Bank is an SME friendly bank. My banking officer is involved in my business and plays an advisory role when it comes to managing my finances
“So if your bank is not doing anything to help grow your business, please I advise you, dump them,” she said.

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