ECOBANK Nigeria has unveiled Advantage Banking, a dedicated service for the mass affluent and upwardly mobile segment of society.
Advantage Banking by Ecobank offers convenience and ease in carrying out banking transactions for customers within the category.
The Advantage Banking initiative which suggests the redefinition of banking service in Nigeria is characterised by the design of special products that suit the life style of people within the segment.
This would make banking much simpler, friendlier, more engaging and more personalised.
Unveiling an Advantage Service Lounge in Lagos, deputy managing director, Ecobank Nigeria, Mr. Anthony Okpanachi said Advantage Banking Service is an extension of the bank’s strategy to offer its customer dedicated banking service across all customer type.
According to Mr. Okpanachi, Advantage Banking Service is designed in such a way to “ensuring our customers get the quality of service they desire. We have a bouquet of lifestyle enriching products available to address their day-to-day banking needs. We provide them a dedicated relationship manager, who follows them, providing all their banking needs where ever they may be or in whatever they do.”
Also speaking, executive director, Ecobank Nigeria, Kingsley Umadia said the vision to create Advantage Banking Service by Ecobank followed continuous interaction with the average bank customer in Nigeria which revealed that there is a dare need to personalise engagement with the individual.
He emphasised that the customer would rather be treated as a separate entity having his/her individual and peculiar needs resolved in a tailor made fashion to get maximum satisfaction and endearment to the brand.
Mr. Umadia emphasised that Advantage Banking by Ecobank was about building a rewarding partnership with customers by meeting their financial, investment and lifestyle needs when it matters most.
He listed some of the special privileges of the ‘Advantage’ customer to include a dedicated relationship manager who follows the customer, providing all his/her banking needs, entitlement to a Zero COT on salary accounts; access to e-banking and remittance services; access to overdrafts on salary account that act as extra cash whenever the need arises.
“The bank also avails up to 50 percent of monthly salary in our Salary Advance Scheme.”
Other specialised services include access to an all-purpose, no questions asked personal loan of up to N20million.
This is available to employees in private and public employment and the repayment period spread across 48 months.
A variety of home related loan products are also available for the purpose of home purchase, construction, renovation and home refinance. The bank avails up to N75million over a 10-year tenor.
In his remark, Ecobank group executive, Mr. Patrick Akinwuntan said Advantage Banking by Ecobank was born out of the need to satisfy the need of the emerging middle class in Africa.
He stated that Ecobank now in 36 countries was poised to live up to its vision to build a pan African bank and contribute to the economic development and financial integration of the continent.
He assured the Nigerian banking public of bespoke service delivery at all branches and business units of the bank.
The Advantage customer is also entitled to an Ecobank Gold MasterCard designed solely for him/her; special discounts and access are granted to services granted by some of the bank’s lifestyle partners, like Airtel, Adam and Eve, a high quality gift shop in Lagos amongst others.
The bank also has an arrangement that ensures a special concessionary rate of three percent on all vehicle comprehensive insurance.

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