Telecommunications service provider, Etisalat, has urged Small and Medium Scale Enterprises, SMEs in Nigeria to adopt innovative models of doing business to enable them accelerate their growth and increase capacity and profit.
This was contained in a press release made available to Nigerian Pilot yesterday.
According to the release, being innovative will help startups and small businesses to grow sustainably in spite of environmental challenges that every business faces.
Head, Enterprise Marketing, Etisalat Nigeria, Bidemi Ladipo gave this advice while speaking in Lagos, at the recent Market Access initiative, organised by Etisalat Nigeria, in partnership with the Enterprise Development Centre of the Pan Atlantic University. The networking forum was attended by SME owners and larger organisations to share knowledge that can help businesses grow.
“When you are starting a small business, you have to be unique and innovative. Don’t copy other people’s business ideas; if your idea is based on an existing one, then you have to go the extra mile by adding something unique”, he said.
Ladipo stated further that Etisalat was passionate about the growth of startups and small businesses because it shared a similar story with them, having entered the telecom market that had been fully taken by existing operators.
“When we came to Nigeria, the market had been fully taken by existing operators. Though we came into the market as a small player, today our story is different; we have over 23 million subscribers and we are on our way to becoming the number one player in the industry. This tells us that every small business has a potential to grow into a big corporation, which is why we associate with small businesses”, he enthused.
Besides, General Manager, Programmes and Partnership at Enterprise Development Centre, Pan-Atlantic University, Lagos, Wale Anifowose, highlighted that Market Access Nigeria is a platform that brings together Small and Medium Scale Enterprises and large companies to network, start relationships and create opportunities to ‘buy’ the goods and services of the SMEs. He commended Etisalat for being at the forefront of promoting entrepreneurship through its various initiatives such as the Market Access and the EasyBusiness Millionaires Hunt among others.
The Market Access platform has seen tremendous success since its inception in 2011. Last year, the platform toured the country to regions, including Lagos, Abuja and Port Harcourt with a combined total audience of over 2,000 people for the year. This year, the platform has toured Port Harcourt and Abuja.

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