Federal Capital Territory Administration, FCTA, yesterday announced that it is targeting to generate N1billion through the newly improved Department of Advertising and Signage, DOAS, annually.
The Department also said that it has standardised the practice of outdoor advertisement in the territory particularly with the introduction of Inventory Management Permit, Reporting and Tracking System, IMPRTS, which is a software solution developed to effectively manage outdoor advertisement business in FCT.
Minister of State for FCT, Oloye Olajumoke Akinjide who flagged off the enumeration exercise in Abuja yesterday explained that the primary objective of the exercise is to restore sanity and instill discipline in outdoor advertising in FCT, and also checkmate recurring impunity, as well as to contribute to the Internally Generated Revenue, IGR, of FCT.
The Minister said that the exercise which is at its pilot stage would cover three major areas of the city center namely Maitama, Airport road and Bill Clinton Drive as well as some selected areas of six area councils, and would also include a head count of all first and third party advertisements identified in the various districts.
Director of DOAS, Mallam Ibrahim Yusuf, while giving a background of the programme said that the newly developed software (IMPRTS) would fix the loopholes so far experienced since the setting up of the Department in 2013.
He however lamented that getting members of the public to cooperate with the Department has been its major challenge, stressing that despite the continuous effort of the Department to remove illegal signages, some residents keep pasteing them back.
“From last year till date we have removed over a thousand illegal signages in the FCT and it is still ongoing. Well, for a start we are already targeting a billion naira, though we started late with zero take off grant.
“We have limited staff and vehicles and that is why our operation is limited to the Abuja Municipal Area Council, AMAC, alone. But the honourable has given us the go ahead to cover the six area councils by providing us with the needed support to achieve that” he said.
When asked about how much his Department realized from the flood of advertising billboards and signages in the FCT during the electioneering process, the Director said that the proceeds went to the Outdoor Advertising Association of Nigeria, OAAN, who lease out the advertising spaces to whom they wishes.
He explained that OAAN which is in charge of renting out space for outdoor advertising benefited from the boom.

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