Not only were these April Fool’s pranks funny, they were smart. These five well-known brands played off their marketing strengths, trends, consumer desires and technology to pull one over on the internet-trusting public on April 1st.

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Best April Fools Pranks of 2016

From faux fashion collections to made-up mobile phone apps brands H&M, OpenTable, Krispy Creme, Samsung and CarGurus proved they have a sense of humor in addition to their marketing savvy. Appearing on April 1st, aka April Fool’s Day, were real-looking websites, mock-technology videos and phony products launched by these brands which either led you to the real sites or reminded you of how much you like them. Win-Win.

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Well played!