Golden Beach Golden Hotel, one of the leading hotel chains in Ghana with first class hospitality offering has repacked to take back its burgeoning Nigerian market share which is gradually waning in patronage.
The hotel chains which include La Palms Royal Hotel, Ghana, Elmina Beach Hotel and Busua Beach Resort, all in Ghana used to be the toast of many Nigerian travelers with high spending power due to its class, esthetics and unique appeal. But gradually, the hotel management reclined in their marketing drive at wooing Nigerian visitors; this suddenly led to decline in the patronage as more Nigerians now gradually transfer their love to Dubai.
Having realised the decline and the relevance of Nigerian market, the management of Golden Beach Hotel has now repackaged and repositioned itself to take its Nigerian market share back by re-emphasising the repacked goodies the hotel has in offer for Nigerian clients when they visit Ghana.
Part of that aggressive marketing drive was the showing at the recently concluded Akwaaaba African Travel Market, where the team from the hotel hosted the Nigerian travel Journalists to a cocktail to re-emphasise the new packages the hotel has introduced to win back its clients in Lagos, Abuja, Port-Harcourt and other cities across the country who always prefer to make the hotel their number one choice while in Ghana.
Speaking during the event, the President of the Nigerian Tour Operators and Chairman of Remlords Car Hire Services and Tour, Mr. Nkereuweng Onung enjoined the management of the hotel not to rest on their oars and watch their market share slip off from their hands.
The chairman of Remlords explained that the management of the hotel believed that they have captured a substantial share of the Nigerian market and that made them to relax on their marketing drive, adding that this has led to a decline as those who keep bombarding the Nigerian markets with fantastic packages took away the share of the market from them.
He advised the team to be consistent in their marking drive through attendance of expos, exhibitions like Akwaaba and others to keep their product fresh in the minds of people and to constantly engage the tour operators in the marketing drive, especially on products and packages on offer.
Presenting their new package to the Nigerian travel press, the two-man team from the hotel made up of a man and a lady disclosed that Golden beach hotels have repackaged and renovate their rooms so as to be in a better position to take good care of their Nigerian clients and others.
They disclosed that the hotel chains have nice holiday packages for their Nigerian clients which includes good Nigerian cuisine, packages for wedding, honey moon, birthday, retreats for companies, conferences, seminars and exhibitions among others.
La Palms Royal Hotel, Ghana
The elegant four star La Palm Royal Beach Hotel has earned a reputation as being the premier resort in Ghana. Opened in 1999, the La Palm Royal has quickly become Accra’s principal address for businessmen, government delegations, and tourists on holidays. La Palm is located inside 30 acres of lush lawns and landscaped gardens.
From its ideal location on the seashore, La Palm is within minutes of the business, shopping, entertainment districts and only a five minute drive from the financial centre, the Kwame Nkrumah Mausoleum, and State House – the seat of government, the International Trade Fair Centre, and a short drive from the National Museum and the Arts Centre.
The 152 rooms are laid out in chalet fashion, creating the feeling of a village complete with restaurants, pool, shopping mall and open air cafe-restaurants. The Standard deluxe rooms include buffet breakfast, complimentary use of the hotel leisure facilities, protocol services, tea & coffee and most guest services. The junior and presidential suites include 24 hours tea & coffee service, full buffet breakfast, and use of protocol services.
The rooms comprises of presidential suite, royal suite, standard room, junior suites.
The La Palm Casino is one of the unique attractions of the hotel.
The Casino was opened December 2003 by KaiRo International in Accra, Ghana. This Casino, which is located in the La Palm Royal Beach Hotel, benefits from the group’s experiences in Africa.
Elmina Beach Resort, Ghana
Located in the heart of the historic Central Region; this 100-room hotel is located close to slave castles and the Kakum National Park with its Canopy Walkway above the 60-foot trees, close to the heart of the historic Central Region; close to slave castles, Elmina Beach Resort is an hour and a half drive from Accra the capital of Ghana, the Resort is just a few kilometers from the famous World Heritage sites such as Elmina Castle, Cape Coast Castle, and Fort St. Jago. Elmina Beach Resort which combines rich Ghanaian culture with international flavors, making it the ideal destination for business and pleasure.
This is an ideal locale for businessmen, tourists and eco- adventurers alike. This 100-room and suites boost of 5 ultra modern conference and banqueting rooms, restaurants and a cocktail lounge.
The Resort boasts of 100 rooms and suites, 5 ultra modern conference and banqueting rooms, restaurants and a cocktail lounge.
This is an ideal locale for businessmen, tourists and eco- adventurers alike as it offers comprehensive conference facilities in a seaside atmosphere.
The hotel also offers fully equipped, executive-style breakaway rooms – ideal for think tanks or planning sessions in a conference workshop environment, equipped with overhead projectors, microphones, PA systems, flip-charts and other audio-visual aids.
Busua Beach Resort, Ghana
Busua Beach Resort is the home of the ultimate beachfront vacation destination. It is located in Takoradi, Ghana. The Resort is just 30 minutes drive from Takoradi. Busua has one of the world’s cleanest beaches.
With about 25 minutes walk west, it takes visitors and clients to Dixcove, with a vibrant port and a renovated fort, there is also the Nini Suhien Natinal Park, Ankasa Resource Reserve, Dr Nkrumah’s Grave: The original grave of Dr. Nkrumah, first President of Ghana and now buried in the Mausoleum in Accra at Nkroful, 83km west of Takoradi among others.
The Resort presents beautiful, coastal view of the Atlantic Ocean while relaxing on a private terrace. These spacious beach fronting rooms offer complimentary Wifi, satellite TV and complimentary buffet breakfast.
It offers opportunity for activities such as jet skiing, kayaking and tennis. With a tour guide, clients can take a short 3 km hike to Butre by walking along the beach and climbing a steep hill which offers an excellent view over the beaches of Busua.
Voted the best leisure Hotel in West Africa (Akwaaba Leisure Awards 2007), Busua Beach Resort takes you into a world of elegant calm, far away from the rigors of the world.
The hotel has 62 guestrooms : 15 double beds, 45 twin beds, 2 queen size beds among other things with all rooms in chalet style with individual private balconies that are fully equipped with Busua’s golden sleeper beds, mini bar, air conditioning, hair dryer on request, razor electrical socket, 12-hour room service among others.
The recreational facilities include Abokwa: the resort’s very own private island, swimming pool overlooking the sea, children’s playground, beach facilities: the resort is located on untouched stretch of golden sandy beach, ideal for fishing, volley ball, and a variety of water sports, souvenir shop with Ghanaian art craft, gift items, personal care.