InterContinental Hotels Group, IHG is to partner with Pernod Ricard to launch its BAR150 programme, celebrating 150 years of mixology.
By this development, InterContinental hotel bars will serve up an exciting new menu of signature cocktails, complemented by a range of appetising bar snacks.
The programme was launched across IHG’s managed InterContinental, Crowne Plaza and Holiday Inn hotels and resorts throughout its Asia, Middle East and Africa, AMEA, region.
Under the partnership, Pernod Ricard has designed a series of popular cocktails for IHG hotels based on its rich brand portfolio, which include Cognac, Vodka, Scotch Whisky, Irish Whisky, Aperitif, Gin, Rum and other liqueurs. The French wine and spirits group also sets a high standard for bartenders at IHG hotels in making and serving cocktails to ensure its originality.
Phil Broad, Vice President, Food & Beverage, AMEA, IHG, said: “Around 150 years ago the first cocktail recipe appeared in print, kick-starting a mixology movement that continues to go from strength to strength. There’s so much history and heritage behind the region’s most loved cocktails so we are celebrating the best of these with BAR150 – from the Mint Julep which was popularised at what is now InterContinental, The Willard Washington DC, to the Mojito, which can trace its history back to the explorer, Sir Francis Drake.
Partnering with Pernod Ricard has given us the opportunity to provide our guests with exceptional cocktail options, made with renowned spirits and liqueur brands, across more than 200 bars in our hotels in the region.”
Karl Hala, regional General Manager, Africa, added that; “we are extremely excited to be rolling out this great concept in the fun-loving city of Lagos. We want our guests to share in this rich history and enjoy the extensive range of cocktails the Bar150 menu offers”.
According to the marketing director of Pernod Ricard Nigeria, Mr. Sola Oke, “We are thrilled to partner with IHG on enhancing the cocktail experiences of IHG guests in Nigeria with our famous Martell Cognac and Absolut Vodka brands, for basic mixed drinks and sophisticated cocktails. The BAR150 programme is our unique way of contributing to the development of mixology, which is reviving the cocktail culture in Nigeria and other parts of the world.”
Pernod Ricard is the world’s co-leader in wine and spirits, representing top brands, including Martell cognac, ABSOLUT vodka, Chivas Regal whisky, Mumm Champagne, Jameson Irish Whiskey, Perrier-Jouët champagne, Royal Salute Scotch whisky, Beefeater gin, The Glenlivet single malt whisky, The Ballantine’s Finnest blended Scotch whisky, Malibu and Havana Club rum, among many others.
Quentin Job, Vice President, Innovation and Commercial Development, Pernod Ricard Asia explained that: “Pernod Ricard is thrilled to have worked with IHG on enhancing cocktail experiences for its guests across AMEA hotels based on our famous brands, such as Havana Club for Maitai and Beefeater for Negroni; and many more for basic mixed drinks and sophisticated cocktails. This collaboration has contributed to the development of mixology, which is reviving the cocktail culture in Asia. We also treasure the opportunity of exchanging professional cocktail mixing skills with IHG colleagues to deliver consistency across IHG hotels. There is a lot more creation and innovation to come for IHG guests and I look forward to taking this art form to the next level.”
The refreshed cocktail menus are accompanied by a wider revamp of the hotel’s bar snack menus. The new menus have been designed to showcase some of the best flavours from across the region and will complement the new cocktails on offer, giving guests a heightened bar experience.
IHG is one of the largest restaurant and bar operators in the Asia, Middle East and Africa region with more than 800 restaurants and bars across 37 countries, and another 200 restaurants and bars to be unveiled as IHG opens the 137 hotels in its pipeline.

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