LG, a global leader and
technology innovator, unveiled
a spectacular line-up of premium
products forthe Middle East
and Africa (MEA) region at the
company’s annual two-day
innovation event -InnoFest 2018.
Held in the beautiful city of
Cape Town – South Africa and
attracting over 300 retailers,
partners and customers from
across the Middle East & Africa
(MEA), Innofest 2018 represents
an ideal platform to showcase
latest products and groundbreaking
technologies aimed
at solidifying the image as a
provider of ultra-premium
products, accelerating a
profitable growth in 2018.
Speaking at Innofest 2018,
Kevin Cha, President, LG
Electronics Middle East &
Africa, said: “Today businesses
are evolving at a rapid pace than
ever before and it is during these
testing times, that we adapt
and keep up to the changes to
be able to prosper and achieve
sustainability. Building on our
premium products strategy
for the region, we remain
committed to working and
engaging with our various
channel partners to ensure LG
innovation and technology
remains at the forefront of our
business strategy to increase
profitability and growth in the
Focussing on a variety of
premium products that that will
be rolled out in 2018, the key
highlights included the latest
OLED TV with the groundbreaking
65” LG W8 with a
built-in a9 Intelligent Processor,
which made its debut at the
2018 Consumer Electronics
Show (CES); the TWINWashTM
washing machine which has
revolutionized and simplified
consumer lifestyles with the
capability to wash two loads
simultaneously; the
InstaView Refrigerator, which
has won exceptional reviews
band accolades for its highend
design and aesthetic,
LG’s most talked about LG
SIGNATURE line-up with the
SIGNATURE Refrigerator, the
washing machine and the
LG SIGNATURE Air Purifier,
revolutionising a premium
The latest air conditioning
solutions with the cutting edge
Inverter Technology will also
form a key highlight. While
regular air conditioners can only
turn on and off, LG’s Inverter
Technology can control rotation
frequency to produce cooling
more efficiently.
LG’s smart inverter technology
has taken LG Electronics to new
heights in energy efficient and
durable home appliances that
facilitate savings from day one.
The smart inverter compressor
technology has proven to be
a ground breaking solution
with exceptional performance
attributes specially designed
for modern consumer. While
consumers across the world
prioritise a wide variety
of different features when
choosing appliances for their
home, energy efficiency is
notably growing.
Another key highlight at
Innofest 2018 focussed on the
company’s ground-breaking
line-up of intelligent robots
and innovations in artificial
intelligence and developments
in the IoT ecosystem.
LG Electronics (LG) was
honored with more than 90
awards at CES® 2018, led by the
Official CES Best TV Product
Award (presented by Engadget)
for the fourth consecutive year,
this time for the new LG AI
OLED TV (model C8). LG also
earned numerous best-of-show
honors for the LG InstaView
ThinQ™ Refrigerator and LG
4K UHD Projector.
“LG is a world leader in
electronics and appliances
and is now proud to usher in
technological change that has
gone beyond improving lives
to offering seamless everyday
experiences for consumers. We
are driven and motivated by a
philosophy that is innovationled,
sustainable and ultimately
creates premium products,”
said Mr Derek Sim, Marketing
Director, LG Electronics Middle
East & Africa.
InnoFest 2018 served as a
strategic platform to drive
the message that, in 2018 the
company will further accelerate
its premium product strategy by
enhancing overall brand image
and focus on profitable growth
with the roll out of premium
and flagship model launches
over the coming months across
the MEA region.
LG’s latest premium products
highlight the true extent of
LG’s innovation leadership
and the company’s passion for
consumer-centric insights that
drive the evolution of life.

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