Life Continental Beer under the stable of Nigeria Breweries, yesterday, doled out N3 million cash grant to 12 young entrepreneurs to boost their business ideas submitted as a proposal to the company.
It would be recalled that Life Beer under its current “Life Continental Beer Progress Booster Radio Project’’ had earmarked N12.5 million grant to boost 50 young entrepreneurs, who hail and are residents within South-East States.
The states included: Abia, Anambra, Ebonyi, Enugu and Imo.
Presenting the cash grant of N250,000 to each of the 12 winners in Nigeria Breweries, Ama, Enugu, the Brewery Manager, Mrs. Ethel Emma-Uche, urged the winners, who are among the beneficiaries of the N12.5 million, to utilize the funds wisely.
“As you receive these cash grants today, we expect you to succeed in the business line you have chosen.
“Make judicious investment of the money given to you and ensure that your investment is yielding returns and your business capable of making you an employer of labour as you trudge on in your business journey.
“If you succeed in taking your business idea to the next desirable level, you stand a chance of winning more money (additional N250,000 to be won each by eight prosperous recipients of the initial cash grant).
“Let me assure you that we will not be leaving you all to yourself on this journey.
“The panel of experts that assessed and judged your business proposals will be monitoring your progress.
“They will be there to mentor and provide valuable advice when necessary as we follow up on your progress,’’ Emma-Uche said.
She noted that the project was aimed to empower 50 budding entrepreneurs, who have sound and workable business ideas; adding that these entrepreneurs from the South-East extract must be residing in the zone and attained 18 years.
“Once again, I congratulate all our winners today and wish you success in your propose business endeavour. Life for Progress,’’ the manager added.
The Marketing Manager Lager and Stout of Nigeria Breweries, Mr. Emmanuel Agu, said that empowerment scheme programme would run from May to December 2015.
Agu noted that the business proposal could be on trading, handicraft, small scale manufacturing and provision of social services, which must have ways of yielding money and pulling the recipients of the cash grant out of poverty to being employer of labour later on.
“The project was designed to rejuvenate and celebrate the quintessential Igbo culture that places emphasis on individualism and competitiveness as essential ingredients of industry, enterprise and spirit to succeed and excel.
“Nigeria’s pioneer region most indigenous beer brand – Life Continental Lager Beer – is the first Nigerian beer locally brewed and domiciled in the South East,’’ he added.
Responding on behalf of the winners, Mr. Augustine Nnaoma, whose business proposal was welding and iron fabrication services, thanked the Nigeria Breweries and Life Beer beverage for the opportunity granted to them under the project.
“On behalf of my co-winners, we promise not to let Nigeria Breweries and Life Beer beverage down with this golden and once in a life time opportunity given to us with these cash grants as well as established business moguls to mentor us.
“This shows that the company feels the pulse of the plight of most youths in the country and they are ready as a good corporate citizen to help Nigeria overcome its youth unemployment challenge,’’ Nnaoma, who hails from Awo-mama in Imo State, said.

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