Hugely talented singer, performer and multi-award winning Nigerian female act, Yemi Alade, known to the world as “Mama Africa” has been announced as the 2016 Africa Fashion Week ambassador.
According to Ronke Ademiluyi, founder of AFWN, “This year, we chose someone who embodies the true African woman. A strong, intellectual and musically inclined woman; her music reflects what’s good, what’s great and what’s best about the motherland. We couldn’t have chosen anyone more suitable to be our brand ambassador.”
She stated further: “Africa Fashion Week Nigeria, now in its 3rd has been a memorable and very fulfilling journey. In just a few months, we will not only be celebrating our 3rd year anniversary but it will be yet another Africa Fashion Week from 1st July to 3rd July 2016 with a fashion exhibition and showcase of upcoming and established designers.
From the word go, our mantra was to discover young new exciting brands by providing a platform to build and promote them to an international standard.”
Africa Fashion Week Nigeria which was triggered by the popularity and success of the Africa Fashion Week London brand seeks to promote the beauty of Africa, from the creative side of fashion to the business of it.
“I want to start by saying thank you to AFWL for taking the time to select me as their brand ambassador. Words are not enough, but the idea is to portray Africa in positive light to give us all hope and faith in this great continent. God bless Nigeria. God bless Africa. God bless us all,” an elated Yemi Alade said while responding to her appointment.
Beginning six years ago as a proudly Nigerian, proudly African and international brand in London, what started as a small brand to satisfy a niche, has now gone on to become an award winning and very well recognised brand which is the biggest platform of its kind in Europe showcasing African designers and African inspired fashion.


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