A BRITISH Airways’, BA, survey of 2,000
travelling-respondents from 10 countries
showed that 41 per cent of Nigerian
travellers considered travel as an important
thing to achieve this year for relaxation and
for other ventures.
“Nigerians are less inclined to consider
travel an essential objective compared to
other nationalities. Even so, 41per cent of
Nigerians and 36 per cent of their South
African counterparts consider it a priority,’’
the survey.
The British Airways commercial manager
for Nigeria, Mr Kola Olayinka, said that the
survey showed that 47per cent of people
regarded travel as an important thing to
achieve this year.
“Indians are the most keen to travel,
with 70per cent setting it as an aim this
year, followed by Chinese at 61per cent and
Emiratis at 58per cent.
“Celebrities do not have much influence
when it comes to travel trends, with nearly
half the respondents saying the doings of the
rich and famous are not a factor in choosing
a destination,” he said.
Olayinka said that South Africans were
less impressed than most with 61per cent
paying no heed to where thewho is who
would be spending their holidays.
He added that by contrast 32per cent of
Nigerians agreed that celebrity affirmation
was a major factor in choosing a destination,
with 27 per cent others saying that it was
quite important.
He said that some consensus about cities
that feature on their 2017 to-do list we’re as
follows; South Africans citing Paris (34per
cent), London (32per cent) and New York
(29per cent).
He said that for Nigerians; New York
topped the list with (37per cent), followed
by London (36per cent ) and Paris (33per
According to him, 51 per cent of
respondents say they will learn a new
language to facilitate their travels, although
only 38per cent of South Africans feel this
is necessary compared to 63per cent of
He said that the survey showed that only
16 per cent travellers from the UK said they
would likely expand their linguistic skills.
Olayinka said that amongst the Africans
surveyed, French topped the list of
languages they would be keen to learn with
73per cent of Nigerians and 37per cent of
South Africans aspiring to impress Parisian
He said that for both groups Spanish,
German, Italian and Mandarin featured on the
top five list.
He said that nearly half the respondents, 48per
cent agree that creating amazing memories was
the main reason they look forward to travelling.
He said that Nigerians were particularly fond
of their travel memories, with 69 per cent of
them citing these as a motivation.
Fifty eight per cent of Nigerians said fond
reminiscences was why they travel, he said.
“Who knew that Nigerians were so
sentimental? I will assume that sightseeing or
enjoying a family-holiday would have topped
the list of reasons why we travel.
“These occasional surveys help us test our
assumptions and can provide some helpful
insights to customers’ wishes.
“For example, South Africans generally are
not interested in celebrity destinations, but it
is more of a consideration for Nigerians,” he

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