For the fourth time in five years, Omnicom Media Group, OMG, the media division of Omnicom Group Inc. won 15 awards at the annual Cannes Festival of Creativity held in Cannes, France.
The organisers said the media agency coasted home with the medals through its agencies, OMD and PHD. Specifically, they said OMD won 11 Media Lions, which was the highest number of awards-one gold, three silver and seven bronze medals. PHD also smiled home with 4 medals.
According to the organisers, OMD from Dominican Republic won the Gold Lion for OMG for its campaign tagged: ‘Ending the Silence’, while the Silver medals went to OMD UK and OMD Dominican Republic. OMD was also an accredited partner for the Grand Prix winners in Public Relations, PR, Creative Effectiveness and Mobile categories.
The combined performance of OMD and PHD propelled Omnicom Media Group to the top of the category, winning more than twice as many Media Lions as the next most awarded media holding company.
The organisers disclosed that OMD won the awards for its work, which cuts across a broad spectrum of client categories including automotive, CPG, financial services, media, retail, sports, goods and technology.
CEO of Omnicom Media Group Worldwide, Daryl Simm, said: “The scale and scope of Omnicom Media Group’s win at Cannes this year proves that relentless focus on excellence, innovation and talent always achieves results not only in terms of industry recognition, but most importantly, in driving business growth for our clients.”
CEO, mediaReach, OMD, Tolu Ogunkoya, explained that “Our global winning culture cascades into our local markets; we train our staff on an ongoing basis, including regional webinars on weekly basis to be abreast of latest developments and raise the game. We have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our clients. This year too, mediaReach OMD Nigeria represented Nigeria at the Cannes Young Lions Media global competition; this is our seventh time at the Cannes, since 2008.”
OMG is the media division of Omnicom Group Inc., the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts & Science; the Annalect global data and analytics platform; Accuen global programmatic buying platform; global performance marketing agency, Resolution Media, as well as a number of media communication companies.
mediaReach OMD is the leading media ggency in West Africa, having presence in Nigeria, Ghana and Cameroon. It started operation in Nigeria 17 years ago and has been consistently ranked number one by RECMA (since report started for Nigeria in 2011). In February, OMD Worldwide was awarded ‘Most Creative & Innovative Network of the Year’ for the 10th consecutive time by Gunn Report for Media, which is the industry’s standard for evaluating media creativity, innovation and effectiveness. In May, it was crowned ‘Agency Network of the Year’ at the Festival of Media Global 2016. mediaReach OMD has also been instrumental in publishing Media Facts Book annually and for over a decade with an objective to organise media information in the West amd Central Africa region and make it easily accessible and useful to all. It continues to be a thought leader and a pioneer of various initiatives at the industry level, including syndicated and proprietary researches.