Latest poll conducted by NOIPolls Limited revealed that notwithstanding the presence of many social media in the country, many Nigerians still depend on radio as their source of information.
In a document signed by Operating Officer/Director of Research, NOI Polls, Dr. Bell Ihua and made available to newsmen in Abuja, the survey maintained that despite a huge decline in the use of radio as a source of information by 24-points, in recent years, it still remains on top in dissemination of information.
“Latest snap poll results released by NOIPolls Limited have revealed that 62 per cent of Nigerians surveyed get their daily information via Radio.
“More findings from trend analysis revealed a huge decline in the use of radio as a source of information by 24-points, in 2015from 2013; nevertheless, it still remains the most common source of information in Nigeria as reported by 34 percent of Nigerians interviewed.”
The reason behind this according to the report could be a function of its advantage of cost and reach over television. On the other hand, while social media was rankedthird as a source of information, there has been tremendous growth in its use with an increase by 14-points from 2013 to 2015.
Breaking down the report according to geo-political zones showed that North-West has the highest number of radio listeners whereas South-East tops for the highest ratio of respondents who get daily access to news through television.
“Analysis by geo-political zone indicates that the North-West zone 77 per cent and the North-East zone 72 per cent accounted for the largest proportion of respondents who get access to daily news via the radio.
“The South-East zone accounted for the highest ratio of respondents who get daily access to news via television 64 percent, social media 42 per cent and newspapers 53 percent, whereas the South-West zone also accounted for the largest proportion of Nigerians who indicated social media 42 per cent”.
Furthermore, there are indications that there is a huge growth in the usage of social media in Nigeria as a source of information, thus increasing the competition with other sources of information.
In 2015, radio declined by a significant 24-points when compared to 2013, yet it is still remains the most common source of news in Nigeria as reported by 34 percent of Nigerians interviewed.
It is also revealed that more Nigerians get access to their daily news from social media like facebook and others than newspapers.


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