A picture taken 16 October 2007 shows the Ericsson Group headquarter in Kista, north of Stockholm. Shares in Swedish telecommunication equipment maker Ericsson shed 25 percent of their value 16 October after the company announced its third quarter earnings would be lower than anticipated. The profit warning was due to an unexpected drop in revenue from mobile network expansions, it said. AFP PHOTO / SCANPIX - JONAS EKSTROMER (Photo credit should read JONAS EKSTROMER/AFP/Getty Images)

Samsung remained the overall market leader in smartphone shipment for the first quarter of 2015, thanks to stable demand for its Galaxy S series flagship smartphones overall, as well as increased shipments of lower-end models, particularly to regions like Southeast Asia, the Middle East, and Africa.
According to International Data Corporation’s Worldwide Quarterly Mobile Phone Tracker, Samsung’s improved streamlined portfolio of devices, including the new premium inspired A- series, proved successful in many mid-tier markets that were typically dominated by local brands.
Samsung’s redefined flagship (the Galaxy S 6 and S 6 edge) shipped late in the quarter giving the Korean giant a later push in terms of volume. Samsung will utilize the two new models to combat Apple as well as to help recover current declining profits heading into the next quarter.
According to IDC, The worldwide smartphone market kicked off the year with an expected post-holiday dispersion in shipment volumes compared to the previous quarter’s unprecedented results.
It showed that vendors shipped a total of 336.5 million smartphones worldwide in the first quarter of 2015, 1Q15, up 16.7% from the 288.5 million units in 1Q14 but down by -10.9% from the 377.5 million units shipped in 4Q14.
In the overall mobile phone market (smartphones plus feature phones), vendors shipped 458.9 million units worldwide, down a mere -0.1% from the 459.3 million units shipped in 1Q14.
Research Manager with IDC’s Mobile Phone team, Anthony Scarsella, said, “The challenge made by Apple for the top spot in the fourth quarter returned to a clear lead for Samsung in the first quarter, despite the soaring global demand for the iPhone 6 and 6 Plus.
“Samsung’s shipments, given that the S6 was not launched into the market for the full quarter, were driven by large volumes into emerging markets and steady demand for its midrange and lower-priced smartphones.”
Also commenting, Senior Research Manager with IDC’s Mobile Device Tracker team, Melissa Chau, said, “Apple’s strong follow-up quarter was in itself surprising, as it enjoyed success thanks to consumers’ insatiable appetite for larger screened iOS devices in many key markets, including Greater China. China’s overall year-on-year market growth in the quarter flattened significantly, however, so aside from Apple, most vendors will be looking outside of China’s borders for the next big push.
“Through out the rest of this year, we expect all vendors to be squeezed on falling ASPs, while at the high end it will be a battle between the Galaxy S6 and S6 edge from Samsung versus continued demand for the iPhone 6 and 6 Plus.”

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