The 4G LTE broadband provider of choice, Smile Communications Nigeria Limited, has tasked bloggers on the need for professionalism, passion and content creation.
Speaking at the West Africa Blogger Conference, WABC 2015, held in Lagos, Smile communications, Chief Marketing Officer, Mrs. Alero Ladipo, said that bloggers must ensure professionalism in order to attract right businesses as to monetize the enterprise.
She mentioned that the company is already preparing grounds to partner with ten (10) bloggers to support them in lifting the platforms to greater heights adding that qualities that distinguish bloggers from others includes sticking to their already created niches built on professionalism, unique, responding quickly to trends, invest on the content design, while building loyal audience, relationships and reaching out to experts.
According to her, “People think that blogging is habit that anybody can just pick up and start practicing it. However, as we get more people entrenched in consistent growth, it becomes important we make it professional. Essentially, readers visit bloggers for a particular reason. By implication, a blog is not a dumping ground. Stick to the core reason you started the blog and adhere to your principles.
“There is a philosophy that you stick to certain principles even when many people are deviating; it is the same thing with blogs. When you maintain the professional competencies, people will come to partner with you. For instance, on the course of my presentation I randomly asked participants ‘sell me your blog’, which is simply to market the platform, but people fell-flat on their faces. It is important you know what your blog is all about and can sell it. Present it appropriately.
“They should improve on the marketing and how to communicate. A lot of people do not know how to use the available tools. For instance, everybody talks about social media, but nobody talks about how they can grasp onto the social media.
“People need to understand about target audience, segmentations, and how to retain people’s interest that they continue to visit your blog; keeping people interested and understand that you are one amongst many.
“That’s the strength you need to have; the tools of marketing and communication and it does not require long sessions of learning. It can be an hour session of going through the principles of marketing and communication at a 101 (introductory) level, because you are not trying to go deeper on the subject, but how to use the tools. Truly, content is king, but you needed to be smart about it. That is where marketing and communication aspect comes in”.
Speaking further, Ladipo said that “We chose to support the Conference due to the link between our service offering and what the bloggers do. During my presentation, I asked how many people had internet connection in order to monitor what is happening now or what has happened in the last hour that could inspire your writing. How are they going to know if not with internet connectivity”.
She however said that internet connectivity is a utility that soon will be in the range of demands like water supply, electricity, etc. stressing that blogging, internet provision and lifestyle are all connected as such partnering with the organizers is a way of bridging the gap between lifestyle and communication.
While making his remark, Managing Director, Advert Strikers Limited, and convener of the Conference, Mr. Ayodele Oyebade, applauded Smile Communications support for the conference which will produce a new chain of professional bloggers.
“Smile Communications has informed us of their decision to partner with bloggers. I am particularly happy with Smile Communications because they are going to show them how to make money with their blogs with their content. Jumia is doing similar thing with it affiliate platform”.
Oyebade urged the participants to utilize the opportunity created at the conference to reach out to influencers and engage on self-assessment questions, adding that the future of bloggers have become even brighter in the present technology driven age.

Smile Communications Nigeria Limited is justly famous for its transformative objective of using the best and most innovative technologies to provide its customers with high quality, easy to use and affordable communication services.
Smile’s vision and mission, remains the quest to be the broadband provider of choice in Nigeria and to enable its customers to fully benefit from the Internet world.