MRS NNEKA Moses, the Managing Director of Goge Africa, a culture and tourism firm, Friday, urged state governments to collaborate with tourism experts when organising international sporting events.
She said in Lagos that the plea was necessary because such sporting events were capable of propelling tourism development. “Sports and tourism are inter-related. The collaboration will help in generating wealth and creating employment opportunities, especially among the youth.
“It is also a veritable tool for enhancing international peace, harmony, understanding and cooperation, “ she said. She added that most countries lost the bid to host sporting events because they did not develop their tourism potentials.
According to her, the involvement of tour experts in sports events would serve as an opportunity to take the visitors to various sites. She said that almost every state had tourism potential that could be showcased to the world. “If such potentials are marketed to the world, they would attract many tourists and serve as a source of revenue to the state governments’’.
Moses also said that sports competitions would boost the tourism potential of the states. The director said that, “Visitors do not only come for the sports competitions, but use the opportunity to visit places of interest.’’ Competitions that could attract tourists include: the Lagos State Governor’s International Tennis Cup and the Cross River Government’s Obudu Cattle Ranch International Mountain Race.
Others sports events that could propel tourism are: the Okpekpe 10 km International Race, organised by the Edo Government and the Godswill Akpabio International Scrabble Classics in Uyo.