Popular pay TV company,
StarTimes, has launched a new
Igbo entertainment channel ‘Isi
Mbido’ on its platform aimed to
bring premium entertainment in
indigenous Nigerian languages
to its valued subscribers; the new
package will include entertainment
programmes such as movies, music,
studio shows and many more.
Speaking on the new channel,
Acting Brands and Marketing
Director, bStarTimes, Mr. Qasim
Elegbede said ball StarTimes
subscribers, new and dormant, are
qualified to watch this first of its
kind channel for free throughout
this month.
He said the new channel will go
a long way to deepen consumer
interests, not only in StarTimes, but
with Nigerian local and indigenous
languages as it is poised to bring
exciting and consumer engaging
programmes.
Elegbede noted also that StarTimes
aggregates various exciting and topnotch
channels on its platform to offer
millions of digital TV subscribers a
rich blend of entertainment – be it
movies, sports, news, drama, series,
BU$IN€SS
and music.
“Our desire is to
ensure that every
Nigerian family
can afford, access
and enjoy digital
television with
over 100 owned
and authorized
channels creatively
selected to appeal
to every member
of the family”, he
said. StarTimes is the
leading digital-TV
operator in Africa,
covering 80 per cent
of the continent’s
population with a
massive distribution
network of 200
brand halls, 3,000
convenience stores
and 5,000 distributors.
StarTimes owns a
featured content
platform, with 440
authorized channels
consisting of news,
movies, series, sports,
e n t e r t a i n m e n t ,
children’s programs,
fashion, religion etc.

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