IN aligning with the Christmas and New Year season when individuals and corporates go shopping particularly for gifts to share with loved ones, Sterling Bank at the weekend, flagged off the second edition of the Shopping Dash programme at Shoprite in Festival Mall at the Golden Tulip Hotel, Festac Town Lagos.
The event is organised by the Bank to reward Children aged 4-8 years with its “I Can Save” accounts in five states across the country for being loyal customers. The programme created a lot fun for the children at the event as they were given the opportunity to shop for a period of one minute at the Mall.
From Lagos, the train will move to both Oyo and Rivers states onSaturday, December 5th where children can shop at both Shoprite, Ibadan Mall Opposite High Court, Ring Road and SPAR PHC Mall, Azikiwe Road, Port Harcourt respectively.
On December 12, 2015, Shoprite in Kwara Mall, Fate Road, Ilorin and Shoprite, Ikeja City Mall, Lagos will be agog with the excitement as the kids shop to the admiration of cheering families and friends. The next stop after this is the SPAR Guru Plaza, 740, Aminu Kano Crescent, Wuse II, Abuja on December 13, 2015. The final stop on the Shopping spree is SPAR Lekki, Park ‘n’ Shop Shopping Centre, Behind Nicon Town & Total Filling Station, Lekki Express Way, Lagos, a few days before Christmas on December 19th, 2015
Some of the children who had the opportunity to participate were excited while their parents commended the Bank for introducing the programme which they said would encourage more parents to open account for their children.
Apart from the excitement on the part of the children, the parents who spoke with reporters at the event also expressed the view that the programme would promote financial literacy among children as some of them would end up using the account when they come of age.
The Bank in a statement signed by its Group Head, Strategy & Communications, Mr. Shina Atilola explained thus: “The Shopping Dash initiative is aimed at creating fun for the children and rewarding them for having accounts with the Bank. The dash provides an opportunity for the participating children to shop within a minute and pick items of their choice at the malls selected for the programme”.
The Bank stated that the decision to sustain the initiative was based on the encouraging feedback from last year’s edition as well as demand from other states not involved in the last exercise.
Just as last year, the Bank has assured of its commitment to ensuring the safety of the children by providing child minders to be with the children while they shop as well as medical personnel to be on standby.

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