STERLING Bank Plc has introduced a new account product-“New SterlingPlus Account” into the market in continuation of its strategy of taking banking services closer to the people.
According to the lender, the new product, which is targeted at the mass market, is an, “affordable hybrid offering with the promise of many goodies and freebies such as free Lenovo smart phones pre-loaded with cool financial and entertainment apps and cash rewards amongst others for its individual customers.”
Speaking at a media briefing in Lagos yesterday, the bank’s Executive Director, Finance and Strategy, Mr. Abubakar Suleiman, explained that the choice of the rewards for customers was due to the increasing demand and use of mobile platforms in the Nigerian market.
He said: “We are consistently looking for ways of bringing banking services to where the people are. There is increasing demand and use of mobile devices in the country, so the bank decided to introduce a product that will allow financial and entertainment apps to be contained in a hand held device.”
Also speaking at the event, the Head, Consumer Banking Unit, Mr. Gbenga Adegoke, said that the new product is available at all the bank’s branches throughout the country.
He explained that customers who use the new product will have the opportunity of enjoying the benefits of apps such as the Sterling Mobile Banking, solo music, which gives access to over 20 million songs from local and foreign artistes; solo movies which gives access to the latest movies both local and international and “The Billionaire Club” (a financial and investment literacy tool pre installed in it).
Other benefits included in the new account product are cash reward scheme that will see 20 people winning N50,000 each every week, 10 people winning N100,000 monthly, two people winning N500,000 quarterly and a lucky customer winning N1million on public holidays declared by the Federal Government.
He also explained that customers can open the new product account with a minimum opening balance of N5,000.

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