It all began like a mistake when she photo bumbed Tinie Tempah’s photo shoot with popular Nigerian musician cum photographer, TY Bello. But her astronomic rise to super-stardom in two weeks, and the huge prospects that obviously await her is sure to beat any known theories and prove bookmakers wrong.
The story of Olajumoke Orisaguna is one that would no doubt rekindle the belief in modern-day miracles in the mind of even the most avowed doubting Thomas. Her classical story of grass to grace began when she was caught by the lens of professional photographer, TY Bello. Olajumoke was hawking “Agege” bread on the streets of Sabo in Yaba, Lagos while TY Bello was photographing Tinie Tempah, a UK based rapper and showbiz personality for a ThisDay Style cover shoot. Interestingly, she found herself gracing the same cover page just for walking astray into the shoot. Today, in just about a month, Olajumoke’s face has not only generated compassionate reviews but has given her a new lease of life.
After gracing the cover of ThisDay Style, Jumoke featured in an ad for Stanbic IBTC, two weeks after she was discovered. And from thence, it was as though every news medium wanted to publish her story – both local and foreign. The Independent, The Telegraph, Sydney Morning Herald, amongst several others all found a place for her story, until was featured on CNN on February 12. “I never expected that this could ever happen to me. My friends have told me they saw me on TV and they are really happy. My parents cannot believe their own child can become such a success. They are all so happy,” she said with tears in her eyes.
According to TY Bello, “I think the reason why the story connects with everyone is because everybody has dreams. This is a very very tough time, especially in my country. Everyone is looking for that magical break I don’t think anyone planned this. I think this is definitely divine because the way people have connected with it is phenomenal. Its a phenomenal story.”
Apart from gracing the cover of ThisDay Style and the Stanbic IBTC modeling contract, the Bread SellerBrity on February 15, signed a contract at the Payporte office, in the presence of photographer TY Bello, husband Sunday, Jumoke’s lawyer Yomi Adeseyoju, Thisday journalist and PR Azuka Ogujiuba, Irene Kayoma, Head-Corporate Strategy/Planning and Noble Igwebrand ambassador for PayPorte. The now sensational mother of two thus became the official ambassador of the Payporte brand, alongside Noble Igwe.
A few days earlier, precisely on February 12, it was announced that Olajumoke Orisaguna will be provided with financial assistance during festive periods, a luxury home, and a fully paid scholarship at the Finishing School known as Poise. Recall that Sijibomi Ogundele of Sijimoto Construction Limited had hosted her at his office and given her a luxury accommodation, plus the admission to study Proficiency in English Grammar and Communication and One-on-One Total Personality Development at Poise Graduate Finishing Academy. And now, she is the latest ambassador for Shirley’s bakery in Abuja. She will be unveiled this afternoon at Gwarimpain, Abuja, and later in the evening at the bakery in Wuse II.
She has also been offered internships at Make Me Salon and Sari Signatures, a popular Lebanese owned salon in Victoria Island, Lagos.
As the latest model and inspirational success story continues to soar, Tinie Tempah made her his woman crush Wednesday. “#WCW #Olajumoke This woman went from Photobombing my photoshoot in Lagos for @thisdaystyle to landing her own Modelling contract! She went from selling that bread to getting that bread real quick lol! So happy for her, she is most definitely blessed and this goes to show that ANYTHING can happen you just have to be at the right place at the right time. Hopefully this beginning of great things for her” wrote Tinie Tempah on his Instagram.
Huffington Post commented on her story thus: “Olajumoke Orisaguna’s remarkable story is the stuff of your most wishful daydreams.”.
The truth is, Olajumoke Orisaguna is now a model and is having her inspirational story go round the world. From being a bread seller to landing a modelling contract in two weeks, her incredible story has gone viral. Interestingly, she has also become a motivational speaker.
On February 20 at the Transcorp Hilton Hotel, Abuja, she was motivational speaker at the Political Leadership Amongst Youths, PLAY Forum, alongside Governor Olusegun Mimiko, Executive Governor of Ondo State, as guest speaker. Last year’s edition of the forum featured the likes of Tolu Ogunlesi, Oby Ezekwesili, Doyin Okupe, George Okoro, ChiGul, Charles Okpaleke amongst others. The forum is committed to giving young intellects a platform to reach out to the current government as well as other influential and elite youth with strong social media presence, including those in the Diaspora.”
So, whether the likes of comedian, Basketmouth, who have taken pleasure in deriding the now hottest model in Nigeria instead of celebrating her sudden and exponential leap to stardom, and those who have condemned corporate sponsors for “hypocrisy” in the way she is now being rushed at and celebrated, the fact remains that their sarcastic and spiteful comments notwithstanding, she has continued to be an inspiration to many Nigerians on the streets to stay away from a life of crime since one day, their story might just change if only they remain upright in their hustle. To many fans of Basketmouth and Nigerians in general, it was a disappointment when he tweeted: “Motivational speaker? With the way things are going, this girl might become the next PDP chairman.” Some have even described his charade as jealousy.
And for TY Bello and all her collaborators, this is obviously one project too huge to be swept under the carpet by spiteful and hateful comments, but one that will in no small way inspire many Nigerian youths hustling on the streets of our cities.
27 year old mother of two children, Olajumoke was a hairstylist from Ire in Osun state, but wasn’t making good money along with her husband, Sunday, who is a sliding door installer to take care of their two children.
According to TY Bello, a distant relative, who knew someone operating a bakery invited her to Lagos to hawk bread, upon which she relocated to Lagos with her 16 months old daughter, leaving behind her husband and five year old first child.
Until her miraculous discovery, she lived in the bakery with other in-house workers and bread sellers and making a profit of between N300 and N700 daily.